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UX Fundamentals

Full Course

UX Fundamentals will teach you how to apply user-centered design principles in order to improve your website and mobile app design. A must-take course for anyone working in web design and development.

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About This Course

You will learn how to conduct basic user research and create user personas; approaches to information design, wireframing, and prototyping; how to organize a site’s content in a way that meets user expectations; how to facilitate a positive user experience by relying on common design patterns; and finally, how to conduct user testing. By the end of the course, you should have a solid framework for assessing a site’s usability and a methodology for applying UX principles to site design and development.

Course Outline

  • Lesson 1: Welcome to UX Fundamentals

    User Experience Design can help you make better decisions, win design arguments, and increase your knowledge (and value) in the field of web and mobile design. This brief overview demonstrates why that is true.

  • Lesson 2: Take “You” Out of the User

    This lesson features an introduction to the importance of identifying users and their goals. You’ll learn the value of finding empathy for those users, as well as how to define the direction of your website or app using personas and scenarios.

  • Lesson 3: Wireframes and Prototypes

    You’ll learn how wireframes act as sketches for web pages and mobile apps, as well as how to make them easier to create for you and your clients. Additionally, you’ll learn the difference between wireframes and prototypes, and why both work best when you build them fast.

  • Lesson 4: Make Your Content Make Sense

    If you really want to know how to best organize your client’s website, let your users tell you how to do it. We’ll give you specific strategies for doing so in this lesson. You’ll also learn how writing can instill trust in your customers, and why that is good for business.

  • Lesson 5: Best Practices

    Best practices are another name for helpful conventions, and in this lesson, you’ll look specifically at the convention of design patterns in UX. You’ll learn how design patterns can be used for good as well as for evil, and why you should beware the Dark Side!

  • Lesson 6: Watching Users

    Learn how analytics allow you to see what your users do, and more importantly, how you can use that information to make design decisions. You’ll also discover the importance of usability tests and the cycle of UX design.


  • 3+ Years professional graphic/web design experience (page layout, color, typography, visual communication)
  • Experience with Adobe Photoshop, Illustrator, or InDesign, or equivalent graphic design software
  • No coding experience is required.
  • Some assignments require sketching and focused brainstorming time; others require interviewing other people. It’s helpful to have time set aside for continuous attention on each assignment.


  • Desktop or laptop (a laptop is especially helpful for certain assignments)
  • Software for making simple drawings or illustrations, including but not limited to: Adobe Illustrator, Adobe InDesign, Microsoft Word, Apple Pages, Microsoft PowerPoint, Apple Keynote, GIMP, etc.
  • A scanner or digital camera (a smartphone camera is fine)
  • A printer
  • The ability to create a simple PDF (comes free with most Macs or Windows machines, such as Adobe Acrobat or PDFCreator)

This Course is For

  • Web Designers
  • Creatives
  • UX Designers
  • Anyone who works on UX projects

Meet the Instructor

Jim Webb

Jim Webb

Jim Webb is a web developer and teacher in Washington, D.C. with more than 1,800 hours of classroom experience teaching HTML, CSS, JavaScript, jQuery, PHP/MySQL, and WordPress. He’s taught web workshops for nonprofits, design firms, and media companies like HP, The Washington Post, The Newseum, and National Public Radio.


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